Apple CEO Steve Jobs should be happy with Stephen Colbert for what he did in the 52nd Grammy Award. Colbert opened an iPad instead of an envelope in the ceremony. That’s nice marketing for Apple iPad if they were involved. (they were) I dont think Apple paid for that Grammy Awards placement. It's a possibility, I suppose, but given the power Apple wields in the music industry, I highly doubt it. I hoped the iPad was going to be used the entire time to announce winners instead of very old and tired " Envelope" - The Envelope please? Sounds ancient. Next year - iPad. OK? To CBS's credit the winner graphics and bumpers were very good and resembled some digital interface and I liked it. Drop the CBS watermark and it would have been even better.
I love Colbert when he jokingly turned to Jay-Z and said “Did you not get one of these in your gift bag?” Jay-Z's face was priceless...no he didnt. Cobert asked his own daughter, also in attendance, if she finally thought he was cool. My daughter would have killed me either way for even admitting that I was her father at the Grammys and putting her on TV. I would have had to make a personal introduction for her to the Jonas Bros backstage to make up for it. He then presented the award, using the iPad for “Song of the Year” to Beyonce and team for “Single Ladies.” - love it, (not the song) but the use of the iPad. Note to Oscars - Do it, I dare you!
Here's Colbert begging for an "iTablet" on January 26th, the day before Apple CEO Steve Jobs unveiled the iPad: Link to YouTube here.
Colbert got his iPad.