Every business needs a Linkedin page! Let me say it again, every business needs a Linkedin Page. While companies and brands saturate Facebook and Twitter pages with "Brand Conversations" they tend to overlook the core sales values of Linkedin. I know, its not as sexy as other Social Media opportunities but it has become the preeminent "Business Social Network" and may add more long term revenue to the bottom line than all others combined! According to the latest January data from comScore, the LinkedIn’s U.S. unique visitors shot up 22 percent to 7.7 million, up from 6.3 million in December. Total minutes spent on the site doubled in January to 96.8 million, from 47.6 million in December.
KEEP IT IN THE SALES DEPARTMENT! I used to have a Boss in a Promotional Marketing Agency who would yell at us every morning and say "Any Sales guy that is at their desk this morning is not out there selling! Now get out of here and close something" In fact, He didn't even give us offices just for that reason. Well that's not true anymore is it Mr mean Bossman? I recommend you do one less boring Convention this year and use that budget to assign a "Business Social Czar" and have He or She lead a company wide "Business Social" effort each day from his office and you'll be astounded with the results. I would suggest having a Junior Sales Manager head the effort with your Corporate communications, Human Resources and Marketing group! Part of what is driving all the activity is people looking for jobs, and networking with business partners and unearthing market opportunities. TIP: Senior People looking for jobs often have major client contacts they can reach out to. These are great opportunities!
LinkedIn should be at the top of your list of social marketing efforts. Create a company profile, connect with colleagues, have conversations with customers, today! LinkedIn has great tools for connecting you to customers, prospects, and industry thought leaders alike, and many marketers are under-utilizing the functionality available to them due to simple lack of awareness.
Company product and service recommendations are up 65 percent since December, says spokesperson Kay Luo. LinkedIn’s improved people search, which it launched at the end of November, is also driving a lot of "New Business" activity on the site. The company is seeing a 50 percent increase in activity on the new search platform!!
While setting up a Page on Linkedin is simple here are 33 tips on how to use it effectively plus a 12 page book by Hupspot to download!
Follow these tips today and mount your "Business Social" Offensive assault.
- Fill out your profile completely to earn trust.
- Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.
- Do market research and gain knowledge with Polls.
- Share survey and poll results with your contacts.
- Answer questions in Questions and Answers: show expertise without a hint of self-promotion.
- Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.
- Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.
- Grow your network by joining industry and alumni groups related to your business.
- Update your status examples of recent work.
- Link your status updates with your other social media accounts.
- Combine your social media approach: when someone asks a question in Twitter, respond in detail on LinkedIn and link to it from Twitter.
- Use the search feature to find people by company, industry and city.
- Start and manage a group or fan page for your product, brand or business.
- Research your prospects before meeting or contacting them.
- Share useful articles and resources that will be of interest to customers and prospects.
- Don’t turn off your contacts: avoid hard-sell tactics.
- Write honest and valuable recommendations for your contacts.
- Request LinkedIn recommendation from happy customers willing to provide testimonials.
- Post your presentations on your profile using a presentation application.
- Check connections’ locations before traveling so you can meet with those in the city where you’re heading.
- Ask your first-level contacts for introductions to their first-level contacts.
- Interact with LinkedIn on a regular basis to reach those who may not see you on other social media sites.
- Set up to receive LinkedIn messages in your inbox so you can respond right away.
- Link to articles and content posted elsewhere, with a summary of why it’s valuable to add to your credibility.
- List your newsletter subscription information and archives.
- Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
- Post discounts and package deals.
- Import vCards and contacts from other applications to find more connections.
- Export your contacts into other applications.
- Buy a LinkedIn direct ad that only your target market will see.
- Post job listings to find qualified talent.
- Look for connections related to a job you want.
- Find vendors and contractors through connections.
Which brings us to Hubspots new How to Use LinkedIn for Business ebook!
Along the lines of Hubspots previous How to Use Facebook for Business ebook, this document walks you through actionable tips for using LinkedIn to get found and engage your best prospects. This free ebook includes everything you need to know from building and optimizing your personal profile, to starting and managing a LinkedIn group, to using LinkedIn for lead generation.
Just getting started with LinkedIn? That's great! Straight from the ebook, here are 5 Tips to Build Your LinkedIn Network:
- Start with the people you know: friends, colleagues, relatives, and business contacts will help you build the first layer of your network.
- Find people by searching the Companies section to find employees working in your industry.
- Start participating in LinkedIn Answers - this will help you interact and connect with others in your industry, and position yourself as a thought leader.
- Update your status often, since this appears in the LinkedIn Network Updates email to your connections and invites others to take notice of your activities.
- Connect your Twitter and LinkedIn accounts, further feeding your status updates and inviting connections from either site to engage with you on the other site.
For more tips, download the free ebook now.
This free ebook includes everything you need to know to use LinkedIn for business, from building and optimizing your personal profile, to starting and managing a LinkedIn group, to using LinkedIn for lead generation. Download the full 12-page ebook here.
So my advice to Company's everywhere; go get em Sales Team! Bring them in but be smart, start at your desk and use this incredible technology that's in front of you everyday to drive opportunities! Follow up on the phone with that knowledge and qualify the sale before the meeting. When you get the meeting they'll already know you and you'll know them. Now, get out there and close something!